Marketing Program (BBA)

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Objectives

The Marketing major prepares students for professional careers in marketing such as advertising, sales, consumer research, and new product development in commercial and other organizations.

The curriculum emphasizes the study of those aspects of the firm that are involved with the attributes of the product, its price, the place it will be distributed, and how it will be promoted, known as the “Four P’s.”

Marketing faculty members are available to consult with students wishing to pursue careers in any of the above-mentioned areas.

Requirements

A. Business Core Courses (63 credits)

ACC 201 - Principles of Financial Accounting (3)
ACC 202 - Principles of Managerial Accounting (3)
BUS 110 - Business Concepts and Careers (3)
BUS 115 - Introduction to Business Applications (3) or equivalent
BUS 381 - Management Information Systems (3)
One from:
BUS 250 - Contemporary Legal Issues for Business (3) , required for the EIM major only
EIM 240 - Introduction to Entrepreneurship (3)
COM 338 - Communications in Business (3)
or
ENG 338 - Communications in Business (3)
ECN 201 - Principles of Economics (Macroeconomics) (3)
ECN 202 - Principles of Economics (Microeconomics) (3)
ENG 112 - Critical Writing and Reading (3)
FIN 361 - Financial Management (3)
INB 385 - International Business (3)
MGT 341 - Human Behavior in Organizations (3)
MGT 489 - Business and Corporate Strategy (3)
MKT 330 - Principles of Marketing (3)
MTH 109 - Mathematical Modeling Using College Algebra (3) , or placement into or completion of a higher-level MTH course
One from:
PSY 100 - Principles of Psychology (3)
SOC 100 - Introduction to Sociology (3)
SCM 211 - Business Statistics (3)
SCM 313 - Introduction to Business Analytics (3)
SCM 371 - Operations Management (3)

B. Marketing Major Courses (18 credits)

MKT 332 - Marketing Research (3)
MKT 338 - Consumer Behavior (3)
MKT 438 - Marketing Strategy (3)
Three from:
MKT 336 - Integrated Marketing Communications (3)
MKT 337 - Digital Marketing (3)
MKT 394 - Marketing Internship Program (1-3)
MKT 430 - Services Marketing (3)
MKT 432 - International Marketing (3)
MKT 435 - New Product Development (3)
MKT 437 - Retail Management (3)
MGT 443 - Developing Negotiations Skills (3)

C. Current Business Topics (6 credits)

Six credits in:

BUS 499 - Special Topics Seminar (3)

D. Career Development Activities

Required of all students except those with substantial professional experience, who may be granted a waiver.

Tutorials

Completion of online tutorials and submission of final work in each of the following areas:

networking
resume writing
interviewing
job searches
business etiquette

Additional Career Activities

Activities are assigned point values as indicated below; a minimum of 30 points is required.

Practical Experience

An internship and corresponding election of ACC/BUS/EIM/FIN/INB/MGT/MKT/SCM 294 or 394 (20 points)
Participation in another extensive practical experience program, such as VITA (20 points)

Other Activities

Activities must be documented at formassembly, and may be repeated to a maximum of 10 points per activity. Other activities may be considered; consult the SOM student service coordinator.

Attending a university or non-university professional development events (5 points)
Attending an employer networking, meet-and-greet event, e.g. Inside the Industry, International Forum, Employer Marketplace, specific company open houses (5 points)
Attending a student research or professional conference (5 points)
Participating in a student research or professional conference (10 points)
Meeting with an employer-in-residence (2.5 points)
Attending an alumni speaker event (5 points)
Participating in a school trip to a company (5 points)
Attending a panel discussion with company representatives (5 points)
Attending a SOM event involving the business community, e.g. Economic forum, Hagerman Center event (5 points)
Attending a University Innovation Incubator event or SIL professional seminar (5 points)
Attending a local chamber of commerce event, e.g. Lunch on Us (5 points)
Joining a professional organization related to the major, e.g. MICPA, SHRM (5 points)
Participating in a resume reviewing meeting with the student services coordinator (5 points)
Participating in a job/internship fair, including interviews (5 points)
Participating in a mock interview (5 points)
Learning a foreign language using Rosetta Stone (2.5 points/hour)
Developing skills in a business discipline-related software, e.g. Bloomberg, Morningstar, Palo Alto business development, CESIM global strategy, MS expression, MyOMLab, FASB codification database, SAM simulation, etc. (2.5 points/hour)
Utilizing resources in the SOM Student Professional Development Center (2.5 points/hour)
Attending a business school student or SIL organization event (5 points)
Serving in a leadership role in a student organization (10 points)
ETS Business exam (points based on ETS exam score up to 7. 5 points, 2. 5 pts for each quartile starting with 2nd quartile)

E. Additional Requirements

Minimum grade point averages of 2.0 in the major area, in all courses taken in the School of Management, and in college work overall
All UM-Flint graduation requirements and School of Management General Education requirements
Passing grade in ETS Major Field Test (Business)

Minimum Credits for the Degree: 120 credits

Honors Program

All bachelor-degree-seeking students with GPAs of 3.5 or higher are eligible to apply to the University of Michigan-Flint Honors Program . Please contact the Honors Program Manager or the Honors Program Director for further information.