May 28, 2020  
2007-2009 Catalog 
    
2007-2009 Catalog [ARCHIVED CATALOG]

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BUS 330 - Marketing Management


ECN 202; at least junior standing(3)

Introduction to marketing from managerial viewpoint. Markets; consumer behavior; product policies; pricing strategy; wholesaling, retailing, and channels of distribution; promotional strategies, personal selling, sales management, advertising, and sales promotion; related topics.



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