May 28, 2020  
2007-2009 Catalog 
    
2007-2009 Catalog [ARCHIVED CATALOG]

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BUS 338 - Consumer Behavior


BUS 181, 211; prior or concurrent election of BUS 330; a course in psychology(3)

Study of macro and micro consumer behavior. Emphasis on basic determinants of how and why consumers purchase needed products and services. Analysis of current consumer movement and of consumer buying problems.



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