Jun 02, 2020  
2007-2009 Catalog 
    
2007-2009 Catalog [ARCHIVED CATALOG]

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BUS 432 - International Marketing


BUS 181, 201, 202, 211, 330 and their prerequisites; ECN 201, 202(3)

International marketing and its role in multinational firms. Appraising international marketing opportunity; product, price, promotion and distribution policies; analysis of the foreign marketing environment.



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