Dec 21, 2024  
2007-2009 Catalog 
    
2007-2009 Catalog [ARCHIVED CATALOG]

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MGT 536 - International and Global Marketing Management


MGT 531 or equivalent(3)

International marketing and its role in multinational firms. Appraising international marketing opportunity; product, price, promotion and distribution policies; analysis of the foreign marketing environmentNot open to students with credit for BUS 432



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