MKT 330 - Principles of Marketing

(Formerly BUS 330). BBA admission or Business General minor or Business Marketing minor or Health Care Administration major, ECN 202. (3).

Introduction to marketing from managerial viewpoint. Markets; consumer behavior; product policies; pricing strategy; wholesaling, retailing, and channels of distribution; promotional strategies, personal selling, sales management, advertising, and sales promotion; related topics. Graded ABCDE.