MKT 537 - Digital Marketing

(Formerly MGT 537). MKT 531 and graduate standing. (3).

The marketplace as it has changed over the past decade, as brick and mortar commerce has given way to e-commerce, m (mobile)-commerce, and u (ubiquitous)-commerce. New technologies and applications used to target customers and influence them (e.g., social media such as YouTube, Second Life and virtual communities). Includes training on types of online consumer behavior, online marketing tools, wireless media, and location-aware advertising. Graded ABCDE.