SCM 491 - Demand and Revenue Analytics

(Formerly SCM 372). BBA admission, or Business Supply Chain and Operations Management minor, or Computer Information Systems major, SCM 371, at least junior standing. (3)

Expands the existing knowledge of operations management and introduces novel practices in demand and revenue management. Conventional demand management techniques do not incorporate prices and macroeconomic factors; however, in practice, most of the perishable suppliers make their (pricing) decisions based on availability, location, vintage, and customer classes. Graded ABCDE