Feb 20, 2020  
2011-2012 Catalog 
    
2011-2012 Catalog [ARCHIVED CATALOG]

Add to Portfolio

BUS 432 - International Marketing.


BUS 115  or BUS 181 ; BUS 211  or equivalent, BUS 330 , ECN 201 , ECN 202 . (3).

International marketing and its role in multinational firms.  Appraising international marketing opportunity; product, price, promotion and distribution policies; analysis of the foreign marketing environment.  Includes a project-based component used to understand application of concepts.



Add to Portfolio