Esports Marketing Certificate

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The Esports Marketing Certificate program prepares students with essential knowledge, and practical applicable skills for managing brand assets, promotions and events in gaming platform ecosystems. The program is designed to help students develop skills in allocating resources, negotiating contracts and innovating market development in electronic gaming environments.

The certificate may be earned in conjunction with a degree program or as a stand-alone credential. (Students pursuing a stand-alone credential are not eligible for federal financial aid and may not participate in Commencement.) After the student applies for graduation, the certificate is posted to the student’s official transcript and an official diploma stating the area of the certificate is issued.

Requirements

A minimum grade of C (2.0) is required in each course.

MKT 330 - Principles of Marketing (3)
MKT 334 - Introduction to Esports Business (3)
One from:
COM 365 - Social Media Communication (3)
EIM 240 - Introduction to Entrepreneurship (3)
MKT 332 - Marketing Research (3)
MKT 337 - Digital Marketing (3)
MKT 338 - Consumer Behavior (3)

Additional Requirements

A minimum of 9 credits in the program must be completed at UM-Flint.

Coursework older than 3 years must be reviewed by the School of Management for content alignment with current certificate requirements.