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2017-2018 Catalog [ARCHIVED CATALOG]
Course Listings
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Click the following links for more information:
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LIN 299 - Topics in Linguistics
(3).
Some aspect of the study of language from a linguistic perspective. Topics vary and may include such areas as historical linguistics, theoretical issues in linguistics, theories of second-language acquisition, philosophy of language, computers and natural language processing. Graded ABCDE. [“”]
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LIN 306 - Writing about Language
LIN 200 /ENG 200 . (3) S
Theory and practice of writing about language through the study of various topics in linguistics. Topics include Sign Language, language acquisition and Ebonics. Graded ABCDE. [“Infrequently”]
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LIN 308 - Language and Human Nature
At least junior standing or consent of instructor. (3).
How language reflects human nature and what it tells us about human conceptions of such things as space, time and causation. Exploration of how language related to thought, reality, community, emotions and social relations through a variety of examples including legal language, baby naming, and swearing. Also listed as ENG 308. Graded ABCDE. [“”]
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LIN 335 - Language Variation in Society
ANT 100 / INT 100 or ENG 200 / LIN 200 . (3) GS
Language variation within the same language community, circumstances under which it occurs, and its relationship to group interaction. Regional dialects, ethnic dialects, sex-related language differences, pidgins and creoles, and languages in mutual contact. Also listed as ANT 335. Graded ABCDE. [“”]
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LIN 341 - Language and Globalization
ENG 200 /LIN 200 . (3).
Introduction to the role of language in globalization. Examination of language use across cultural, political and geographic boundaries, and how language and other cultural forms flow in global networks and across cultural fault-lines. Topics include issues of identity, the spread of English and its acculturation to local contexts of use, creativity in language mixing, language in global pop cultures, language in cyberspace, minority language experiences, and loss of indigenous languages. Also listed as ENG 341/INT 341. Graded ABCDE. [“”]
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LIN 346 - Linguistic Analysis
ENG 200 /LIN 200 . (3) FQ
Problem-solving in phonology, morphology, and syntax. Practical and theoretical issues in linguistic analysis, using a wide variety of languages as illustrations. Graded ABCDE. [“”]
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LIN 351 - Language and the Mind
ENG 200 / LIN 200 . (3) S
Survey of psycholinguistic research. Topics include speech perception and production, language processing, language acquisition, language impairments, reading and writing. Also listed as ENG 351. Graded ABCDE. [“”]
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LIN 360 - Comparative Phonetics/The World’s Major Languages
FRN 212 or SPN 212 ; prior or concurrent election of ENG 200 /LIN 200 . (3).
Sound systems of American English, French, German, Spanish and other languages. Concentrates on the world’s major languages. Register-tone and contour tone languages. Acoustic phonetics. Problems of teaching French, German or Spanish pronunciation. Also listed as FRN 360and SPN 360. Graded ABCDE. [“”]
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LIN 390 - Directed Readings
A course with the LIN prefix or a course in the application of linguistics, and consent of instructor. (1-3).
Individual study in linguistics. Investigation of a well-defined problem in linguistic theory or applied linguistics, under the direction of a faculty member. May be reelected for credit. Graded ABCDE. [“”]
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LIN 407 - Discourse Analysis
ENG 200 /LIN 200 . (3).
Examination of written texts and spoken language in both informal and highly institutionalized settings. Questions considered include: How are different voices used in spoken and written narratives? What makes conversation work? How do we know when a conversation has gone wrong? What are the different features of institutional talk, such as interviews and political speeches? How do we display aspects of our identity in spoken and written texts? Also listed as ENG 407. Graded ABCDE. [“”]
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LIN 409 - American English
At least junior standing. (3).
Social and regional variations in American English considered in terms of contemporary views of cultural history and process of language change. Also listed as ENG 409. Graded ABCDE. [“”]
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LIN 421 - First Language Acquisition
ENG 200 /LIN 200 , at least junior standing. (3).
Survey of general stages and proposed theories of child language acquisition. Topics include research methodology, atypical language development, reading and writing. Graded ABCDE. [“”]
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LIN 447 - History of the English Language
ENG 200 /LIN 200 . (3).
Survey of the bases of the language and how it developed. Old English, Middle English, Early Modern and Modern English studied. Also listed as ENG 447. Graded ABCDE. [“”]
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LIN 520 - Linguistics for Teachers
Graduate standing. (3).
Principles of linguistics and their applications in the classroom. Focus on language structure and language variation, with particular emphasis on their relevance to teaching and learning of Standard English. Discussion of the role of Standard English in American society, and larger political issues such as the “English-Only” movement and bilingual education. Students pursue individual projects relating their expertise and experience as teachers to the course material. Graded ABCDE. [“”]
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LIN 521 - First Language Acquisition
Graduate standing. (3).
Survey of general stages and proposed theories of child language acquisition. Topics include research methodology, atypical language development, reading and writing. Not open to students with credit for LIN 421 . Graded ABCDE. [“”]
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MES 100 - Introduction to the “Middle East”
(3).
Introduction to the “Middle East” through the study of the region, its history, religions, societies, languages, arts and cultures as viewed through literary and popular genres and the media in translation. Includes discussion and analysis of short stories, essays, newspapers and magazines, as well as visual texts and film that elucidate the cultural, political and social realities of the “Middle East,” its customs, values and traditions. Graded ABCDE. [“”]
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MES 263 - East Meets West: Muslims in Spain
At least sophomore standing. (3) GS
Exploration of the Arabo-Islamic influences in Spanish culture, as evidenced in the artistic, intellectual and literary expressions during the Muslim presence in Spain, 711-1492. Graded ABCDE. [“Infrequently”]
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MES 265 - Sephardim: The Jews of Spain
At least sophomore standing. (3) GS
Study of the Sephardic experience from ancient to modern times; special emphasis on social and cultural contributions of the Sephardim in medieval Spanish society, particularly during the Jewish Golden Age of the tenth and eleventh centuries. Graded ABCDE. [“Infrequently”]
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MES 304 - Francophone Literature and Culture of the Arab World
A sophomore-level course in any literature or consent of instructor; proficiency in French not required. (3) GS
Readings in Francophone texts of the Arab world, emphasizing literary, philosophical, historical and cultural backgrounds. Cross-cultural issues, plural identities, representations of the other, and gender issues viewed through the eyes of Francophone writers such as Maalouf, Memmi and Benjelloun. May be reelected to a total of 6 credits when subject matter varies. Also listed as FFS 304. Graded ABCDE. [“Infrequently”]
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MES 307 - English Travelers in the Middle East & Cross-Cultural Perceptions
A sophomore course in the humanities or social sciences or consent of instructor. (3) GS
Survey of encounters from the Renaissance to the present between English travelers and native Muslims, as well as individuals from other religious and ethnic groups in the Ottoman Empire, Morocco, Persia and the modern Middle East. Travel writing as an important branch of literary studies; how narrative strategies may further imperialist agendas or undermine them by representing encounters that are mutual, cooperative, respectful and potentially transformative. Also listed as ENG 307. Graded ABCDE. [“”]
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MES 310 - Understanding the Arabic-Speaking World: the United States
At least sophomore standing. (3) GS, US
Study of Arabophone society, art and culture in the United States as viewed through literary and popular genres and the media in translation. Includes discussion and analysis of short stories, essays, newspapers and magazines, as well as visual texts and film. May be used to satisfy general education or BA distribution requirements, but not both. Graded ABCDE. [“”]
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MES 323 - Modern Arabic Literature in Translation
ANT 240 or HIS 283 ; or consent of instructor. (3) H
Reading and discussion of representative Arabic authors of the 20th century, such as Kahlil Gibran, Nobel Prize winner Naguib Mahfouz, Yusuf Idris, Emile Habiby, and Nawal al-Sa’dawi. Graded ABCDE. [“”]
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MES 347 - Middle East Politics
POL 190 or consent of instructor. (3).
Examination of the politics of Middle East since the fall of the Ottoman Empire to the present. Focus on foreign intervention, state building, nationalism, military regimes, the “Arab Spring,” democratization, politics of religion/identities, and the intractable Arab-Israeli conflict. Also listed as POL 347. Graded ABCDE. [“”]
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MGT 341 - Human Behavior in Organizations
(Formerly BUS 341). BBA admission or Business General minor or Business Entrepreneurship minor or Business Human Resource Management minor or Business Marketing minor or Health Care Administration major, a course in sociology or psychology, and at least junior standing. (3).
Application of basic behavioral science concepts and research to management of organizations. Emphasis on determinants and consequences of individual behavior, interpersonal communications, group and intergroup behavior, as they influence effectiveness of management. Graded ABCDE. [“”]
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MGT 344 - Human Resource Management
(Formerly BUS 344). BBA admission or Business Human Resource Managment minor, SCM 211 or PSY 322 or SOC 215 , prior or concurrent election of MGT 341 , and at least junior standing. (3).
Organization, training, motivation, and direction of employees. Designed to be helpful to any student who may be called upon to supervise work of others. Graded ABCDE. [“”]
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MGT 346 - Contemporary Labor-Management Issues
(Formerly BUS 346). BBA admission or Business Human Resource Management minor or Health Care Administration major, BUS 250 , and at least junior standing. (3).
Economic, social and legal issues in labor relations. Detailed consideration of legal issues of concern to managers, including topics such as collective bargaining, health and safety, managing diversity, avoiding discrimination, and compensation administration. Graded ABCDE. [“”]
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MGT 347 - Managing Projects and Teams
(Formerly BUS 347). BBA admission, MGT 341 , at least junior standing. (3).
Examination of the creation, management, and impact of teams in the contemporary work world. Different types of teams, with emphasis on problem-solving teams (e.g., process improvement teams, re-engineering teams, special project teams). Issues of selection, role assignment, team facilitation, group dynamics, conflict and empowerment. Project management issues such as planning and controlling large-scale projects . Graded ABCDE. [“”]
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MGT 359 - Business and Society
(Formerly BUS 359). BBA admission, BUS 250 , ECN 201 , ECN 202 . (3).
Business-related problems in such areas as ethics, social responsibilities, pollution, crime, urban crisis, discrimination, education and politics. Graded ABCDE. [“”]
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MGT 394 - Management Internship Program
BBA admission, at least junior standing, and consent of instructor. (1-3).
Management Internship Program job assignment, planned by the student, the supervisor and the coordinator of the Management Internship Program, with duties relating to the student’s academic program. May be reelected to a total of 6 credits. Graded Pass/Fail. [“”]
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MGT 397 - Project Management
BBA admission, BUS 110 , BUS 115 , SCM 211 . (3).
Information systems project management (PM) principles and strategies, including project planning, schedule development, cost estimation, risk and quality management, and project execution, with an emphasis on team building and development and use of collaboration technologies to support project teams within the realm of information systems. Graded ABCDE. [“”]
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MGT 443 - Develop Negotiations Skills
(Formerly BUS 443). BBA admission, MGT 341 , senior standing. (3).
Introduction to theory and practice of negotiation and resolution of conflict, with emphasis on theories of and preparation, motivation, processes and outcomes of negotiation. Students build competencies in negotiating through experiential learning focused on realistic business situations such as salary negotiations, performance appraisals, contract negotiations, and business proposals. Graded ABCDE. [“”]
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MGT 445 - Human Resource Development
(Formerly BUS 445). BBA admission or Business Human Resource Management minor, MGT 341 , MGT 344 , senior standing. (3).
Approaches and practices to select, train and compensate employees to ensure organizational effectiveness and employee satisfaction. Topics include recruitment methods and tools including measurement of validity and reliability, staffing tools such as the employment interview and training systems (e.g., needs analysis, development, and evaluation) as well as compensation systems that attract, retain, and motivate good employees. Lecture, discussion and project management format. Graded ABCDE. [“”]
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MGT 449 - Issues in Leadership and Change Management
(Formerly BUS 449). BBA admission or Business Human Resource Management minor, MGT 341 , senior standing. (3).
Examination of contemporary developments and trends (hot topics) that affect organizational behavior and human resource management and the exploration of how to effect organization-wide change. Projects include in-depth interview with practicing human resource manager, in-basket exercise, challenge team building. Capstone course for the OB/HRM concentration. Graded ABCDE. [“”]
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MGT 489 - Business and Corporate Strategy
(Formerly BUS 489). BBA admission, MKT 330 , MGT 341 , FIN 361 ; prior or concurrent election of SCM 371 , BUS 381 , INB 385 . (3) CAP
Integration of an organization’s functional areas from the viewpoint of the chief executive officer. Processes of managing and exercising judgment in evaluation and execution of action plans. Graded ABCDE. [“”]
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MGT 501 - Organizational Communication and Negotiation
Graduate standing. (3).
Introduction to negotiation and resolution of conflict as organizational communication processes vital to managers, professionals and entrepreneurs. Emphasis on preparation, motivation, process and outcomes of negotiation. Students build competencies in communicating their interests in light of bounded understanding of the interests of others while developing written, oral, and non-verbal communication skills. Graded ABCDE. [“”]
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MGT 505 - Talent Management
Graduate standing. (3).
Students dig deeper into understanding their organization’s key talent management challenges to uncover solutions that can be used to overcome these challenges. Adopts a systems view of talent management to demonstrate how various talent practices and processes need to be aligned to create effective solutions. Also examines trends and thinking in the talent management field at both the individual and team levels of development. Graded ABCDE. [“”]
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MGT 541 - Organizational Behavior
Graduate standing. (3).
Research-and theory-based examination of human behavior in organizations, with emphasis on management of human resources. Contributions of historical and organizational theorists; contemporary trends in organizations. Examination of individual elements of motivation, personality, perception and diversity (including global/international differences), and group issues of power, conflict, group dynamics, and team building. Personal and organizational ethics; leadership and decision making; use of organizational human resource policies and their affect on human behavior. Graded ABCDE. [“”]
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MGT 542 - Strategic Human Resource Management
MGT 541 and graduate standing. (3).
Effective use of human resources within an organization; behavioral forces which affect decision making and leadership behavior. Personnel policies and procedures, employment training, merit rating, wage administration, labor relations, cross-cultural differences in people and organizations, and international personnel problems. Graded ABCDE. [“”]
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MGT 544 - Ethical Leadership
Graduate standing. (3).
Introduction to ethics, central to leadership, and ethical issues that arise in managerial leadership situations. Identification, explanation and discussion of dominant approaches to ethical leadership, including leader-centric approaches (relativism and exceptionalism, reason and amoralism, power and self-interest, traits and virtues) and group-centric approaches (permission and consent, situations and circumstances, membership and moral particularity, the greater good, everyday leadership ethics). Students apply these approaches, both individually and in teams, in ethical leadership exercises. Graded ABCDE. [“”]
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MGT 546 - Advanced Negotiation: Theory and Practice
MGT 501 , MGT 541 . (3).
Focus on complexities involved in multi-party negotiations, cross-cultural negotiation, and mediation processes, building on foundations in negotiation theory and skills and conflict management developed in MGT 501 and MGT 541 . Topics within these broader themes include the nature of power and persuasion, and models of organizational decision-making and how these represent negotiation processes at the sub-organizational and individual levels. In-depth consideration of theoretical foundations of negotiation and conflict resolution. Graded ABCDE. [“”]
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MGT 547 - Strategic Innovation Management
Graduate standing. (3).
Introduction to innovation as a core component of an entrepreneurial or established firm’s strategy. Reasons why innovation matters and its role as a core business process; the structural design of an innovative organization; how an innovation strategy is developed; the sources of innovation; the role of innovation networks; managing in an uncertain environment; new product and service development; exploring opportunities in open innovation and collaboration; new venture development; value creation, knowledge and intellectual property; and dynamic capability building. Students undertake a team project developing an innovation strategy for an entrepreneurial or established enterprise. Graded ABCDE. [“”]
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MGT 548 - Leading Organizational Change
MGT 541 . (3).
Analysis of the forces that motivate people and organizations to change, with a focus on understanding change processes and providing practical tools for managing and leading change. Examination of resistance to change; exploration of approaches to enhance the effectiveness of change agents. Participants learn theories and models of change, assess current organizational practices, and explore the role of leadership in bringing about change. Graded ABCDE. [“”]
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MGT 549 - Contemporary Issues in Leadership
Graduate standing. (3).
Applied research and discussion of recent developments and trends that affect organizational behavior and human resource management; exploration of how to affect organization-wide change. Not open to students with credit for MGT 449 . Graded ABCDE. [“”]
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MGT 552 - Nonmarket Strategy
Graduate standing. (3).
Examination of the nonmarket environment, composed of social, political and legal arrangements that structure dynamic interactions outside of, but in conjunction with, markets and contracts, from a managerial perspective. Nonmarket strategy formulation and implementation, regulation and antitrust policy, environmental policy and management, law and intellectual property management, business ethics and corporate social responsibility. Graded ABCDE. [“”]
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MGT 581 - Management Information Systems
Graduate standing. (3).
Concepts, techniques and equipment required for information systems supporting management decisions. Information requirements for decisions. Systems for collecting, processing, storing, retrieving and distributing information. Critical decisions in the design of a management information system. Graded ABCDE. [“”]
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MGT 582 - Strategy, Organizational Theory and Design
Graduate standing. (3).
Introduction to concepts and techniques in strategic management, including environmental scanning, strategy formulation, strategy implementation, and evaluation and control. Strategy implementation connects directly to an overview of organizational design and structure, including the nature and definition of an organization, dimensions of organizational design, and nature of effective and efficient organizational configurations. Organizational theory examines the organization as a whole. Macro analysis shows how theory is directly relevant to the leadership behavior of setting goals, developing strategy, interpreting the environment, and deciding on structure and design, viewing the organization as a system that interacts with its environment in order to survive in the face of constant change and uncertainty. Graded ABCDE. [“”]
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MGT 583 - International Management
Graduate standing. (3).
Investigation of multidimensional and multi-level issues affecting individuals and businesses operating across national boundaries by taking a systematic approach, identifying challenges and opportunities facing managers and respective methods for overcoming and exploiting them. Explores international management from a macro-level perspective, identifying traditional issues associated with globalization, cross-national institutional differences, as well as contemporary issues such as: economic (dis)integration, terrorism, international cyber-security and espionage, and the scarcity of natural resources, among others. Also takes micro-level perspective, identifying various cultural differences faced by managers including managing cultural diversity and balancing cross-cultural differences between nations. Building on these perspectives, the course fuses challenges and opportunities into a framework for international strategic management that involves sensing and responding to these and implementing initiatives that align with the organization’s overall mission and global strategy. Graded ABCDE. [“”]
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MGT 589 - Strategic Management
ACC 521 , FIN 551 , FIN 561 , MGT 541 , MGT 552 , MKT 531 , SCM 512 ; prior or concurrent election of INB 585 , MGT 581 , SCM 571 . (3).
Examination of macro organization issues (stages, technology, structure, culture, environment) that influence and demonstrate the organization’s strategic choices. Development of a framework for strategy formulation and implementation, including identification of alternatives; study of the total organization as viewed by top management; analysis, synthesis and presentation of policies and action plans. Graded ABCDE. [“”]
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MGT 591 - Applied Research Project
Selection and agreement of advisor and graduate standing. (3).
Independent work with guidance by a faculty advisor of choice on an applied research project demonstrating command of material, ability to relate material to a real problem, and including analysis and conclusions. In-depth study of a management problem; the student is encouraged to choose a job-related topic whose solution will benefit student’s employer and career. May be reelected for credit. Graded ABCDE/Y. [“”]
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MGT 595 - Business Internship Experience
Graduate standing. (1-3).
Business internship job assignment, planned by student, supervisor, and Coordinator, Student Services, with duties relating to student’s academic program. Cannot be completed at current place of employment. May be reelected. A maximum of three credits in MGT 591 and MGT 595, together, may be applied to MBA degree requirements. Graded Satisfactory/Unsatisfactory. [“”]
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MGT 599 - Special Topics in Management
Graduate standing. (3).
Specific topics to be announced in advanced of registration. Offered at irregular intervals. Graded ABCDE. [“”]
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MKT 330 - Principles of Marketing
(Formerly BUS 330). BBA admission or Business General minor or Business Marketing minor or Health Care Administration major, ECN 202 . (3).
Introduction to marketing from managerial viewpoint. Markets; consumer behavior; product policies; pricing strategy; wholesaling, retailing, and channels of distribution; promotional strategies, personal selling, sales management, advertising, and sales promotion; related topics. Graded ABCDE. [“”]
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MKT 332 - Marketing Research
(Formerly BUS 332). BBA admission or Business Marketing minor, BUS 115 , SCM 211 or equivalent, MKT 330 . (3).
Methods of determining organizational requirements for information, and for reducing available data to develop needed additional information. Use of computer to perform hands-on data analysis required. A project-based component will be used to understand the application of concepts. Graded ABCDE. [“”]
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MKT 336 - Integrated Marketing Communications
(Formerly BUS 336). BBA admission or Business Marketing minor, MKT 338 . (3).
Introduction to communications tools used by marketers, including: advertising, personal selling, promotions, public relations, direct marketing, and alternative marketing channels. Formulation and analysis of promotional goals; planning, organizing, and controlling the promotion function; creative planning; budgeting and media selection; the role of IMC in the overall marketing process and in creating and maintaining a brand. Graded ABCDE. [“”]
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MKT 338 - Consumer Behavior
(Formerly BUS 338). BBA admission or Business Marketing minor; SCM 211 or equivalent; prior or concurrent election of MKT 330 ; a course in psychology. (3).
Study of macro and micro consumer behavior. Emphasis on basic determinants of how and why consumers purchase needed products and services. Analysis of current consumer movement and of consumer buying problems. Graded ABCDE. [“”]
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MKT 394 - Marketing Internship Program
BBA admission, at least junior standing, and consent of instructor. (1-3).
Marketing Internship Program job assignment, planned by the student, the supervisor and the coordinator of the Marketing Internship Program, with duties relating to the student’s academic program. May be reelected to a total of 6 credits. Graded Pass/Fail. [“”]
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MKT 430 - Services Marketing
(Formerly BUS 430). BBA admission or Business Marketing minor, BUS 115 , SCM 211 or equivalent, MKT 330 , ECN 201 , ECN 202 . (3).
Strategies involved in marketing of services. External environmental and internal control factors as applied to professional, financial, educational, entertainment, health care, governmental, religious, non-profit, and other organizations, institutions and agencies. Includes a project-based component used to understand application of concepts. Graded ABCDE. [“”]
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MKT 432 - International Marketing
(Formerly BUS 432). BBA admission or Business Marketing minor, BUS 115 , SCM 211 or equivalent, MKT 330 , ECN 201 , ECN 202 . (3).
International marketing and its role in multinational firms. Appraising international marketing opportunity; product, price, promotion and distribution policies; analysis of the foreign marketing environment. Includes a project-based component used to understand application of concepts. Graded ABCDE. [“”]
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MKT 435 - New Product Development
(Formerly BUS 435). BBA admission or Business Marketing minor, MKT 332 , ECN 201 , ECN 202 . (3).
Focus on steps firms take to develop new products, from idea generation to commercialization. Students are exposed to decision-making and analytical tools necessary for effectively managing the new product development process. Graded ABCDE. [“”]
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MKT 437 - Retail Management
BBA admission, MKT 330 . (3).
Examination of recent developments in retail management, with a focus on associated internal, external and customer environments. Management and marketing issues including merchandise planning, pricing, location, promotional strategies, human resources management, store design, and customer; recent trends in retailing technology which affect how merchandise is sold and managed, including electronic retailing, RFID and other new technologies. Graded ABCDE. [“”]
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MKT 438 - Marketing Strategy
(Formerly BUS 438). BBA admission, MKT 332 , MKT 338 , a marketing elective, ECN 202 . (3).
Application of marketing theory to contemporary marketing problems. Develops student’s ability to integrate all major areas of marketing. Students work in groups with local organizations with specific marketing concerns. Includes project-based component used to understand the application of concepts. Graded ABCDE. [“”]
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MKT 531 - Marketing Management
(Formerly MGT 531). Graduate standing. (3).
Introduction to marketing management. Marketing environment, markets, buyer behavior and characteristics, market segmentation and target marketing; consumer, industrial and international marketing; product policies, promotion strategies, distribution and pricing decisions. Graded ABCDE. [“”]
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MKT 532 - Marketing Strategy
(Formerly MGT 532). MKT 531 and graduate standing. (3).
Traditional concepts such as market segmentation and product life cycle; new concepts such as product positioning, market structure analysis, portfolio management, and consumer measurement. Theory and models applicable to product development; emphasis on consumer measurement techniques and new product planning. Focus on strategic issues of the marketing planning process and its integration with the new product development process. Graded ABCDE. [“”]
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MKT 533 - Advanced Consumer Behavior
(Formerly MGT 533). MKT 531 and graduate standing. (3).
Focus on transition from an economics-driven, rational understanding of behavior towards a more psychosocial understanding, including the role of affect (feelings) and how they modify consumer rationales, with input from various disciplines including economics, psychology, sociology and neuroscience. Managerial application in product-related industries with the objective of understanding how consumers choose and use products and modifying marketing plans to better suit decision processes. Graded ABCDE. [“”]
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MKT 534 - Integrated Marketing Communications
(Formerly MGT 534). MKT 531 and graduate standing. (3).
Integrated marketing communication (IMC) as a customer-centric data-driven approach to communicating with customers. Organized communication, including advertising, direct marketing, public relations, sales promotion, brand management and interactive services, for building successful long-term relationships with customers. How firms develop integrated cross-media strategies to reach a target audience and deliver the brand promise. Graded ABCDE. [“”]
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MKT 535 - Brand Strategy
(Formerly MGT 535). MKT 531 and graduate standing. (3).
Integrative, dynamic view of competitive brand strategy applicable to manufacturers, service organizations and resellers. Why brands are important, what they represent to consumers, and what organizations should do to manage their brands over time; how to create brand equity and how to use it to expand global business opportunities. Strategies for pioneering brands, for late entry, for growth, for mature and declining markets, and for defensive marketing. Graded ABCDE. [“”]
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MKT 536 - International and Global Marketing Management
(Formerly MGT 536). MKT 531 or equivalent and graduate standing. (3).
International marketing and its role in multinational firms. Appraising international marketing opportunity; product, price, promotion and distribution policies; analysis of the foreign marketing environment. Not open to students with credit for MKT 432 . Graded ABCDE. [“”]
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MKT 537 - Digital Marketing
(Formerly MGT 537). MKT 531 and graduate standing. (3).
The marketplace as it has changed over the past decade, as brick and mortar commerce has given way to e-commerce, m (mobile)-commerce, and u (ubiquitous)-commerce. New technologies and applications used to target customers and influence them (e.g., social media such as YouTube, Second Life and virtual communities). Includes training on types of online consumer behavior, online marketing tools, wireless media, and location-aware advertising. Graded ABCDE. [“”]
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MKT 538 - New Product Design and Development
MKT 531 . (3).
Investigation of development and management of new products from a marketing perspective, designed to help students understand management issues, develop strategic thinking, and learn tools and techniques to make better decisions in new product development. Analysis of various stages of the development process, including concept generation, project evaluation, development and product launch, and the role of marketing in making new products more successful. Focus on strategies for aligning new product development with market opportunities, and processes for choosing rational and effective activities for converting ideas into compelling new products. Graded ABCDE. [“”]
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MTH 090 - Intermediate Algebra
Qualifying score ond epartment placement test. [3).
Review of basic algebra, inequalities, polynomials, rational expressions, radicals and rational exponents. Not open to students who have completed MTH 111 with a grade of C (2.0) or better. Credit for MTH 090 applies to determination of grade point average and full-time or part-time status, but does not count toward a degree. Graded ABCDE. [“”]
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MTH 90 - Intermediate Algebra
Qualifying score on departmental placement test. (3).
Review of basic algebra, inequalities, polynomials, rational expressions, radicals and rational exponents. Not open to students who have completed MTH 111 with a grade of C (2.0) or better. Credit for MTH 090 applies to determination of grade point average and full-time or part-time status, but does not count toward a degree. Graded ABCDE. [“”]
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MTH 100 - A Survey of High School Mathematics
Consent of instructor; successful completion of MTH 90 or placement into MTH 111 by math placement exam. (3) FQ
Survey of mathematics studied in high school, including algebra & functions, geometry and trigonometry, and statistics & probability. Designed for teacher candidates preparing for the MTTC Professional Readiness Exam (PRE) and others interested in refreshing their mathematics skills. Graded ABCDE. [“”]
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MTH 111 - College Algebra
MTH 90 with a grade of C (2.0) or better, or equivalent as determined by departmental placement test. (3).
Review of basic algebraic concepts, equalities and inequalities, lines, equations and graphs, functions, linear systems. Not open to students who have completed MTH 118 or higher with a grade of C (2.0) or better. Graded ABCDE. [“”]
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MTH 112 - Liberal Arts Mathematics
MTH 90 with a grade of C (2.0) or better, or equivalent as determined by departmental placement test. (3) FQ
Exploration and problem-solving in topics chosen to develop a broad understanding of the nature of mathematics. Graded ABCDE. [“”]
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MTH 118 - Calculus for Management and Social Sciences
MTH 111 with a grade of C (2.0) or better, or equivalent as determined by departmental placement test. (4) FQ
Polynomial, exponential and logarithmic functions and their graphs; the derivative and applications; the integral and applications; functions of several variables and partial derivatives. Not open to students with credit for MTH 121 or MTH 122 . Graded ABCDE. [“”]
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MTH 120 - Pre-Calculus Mathematics
MTH 111 with a grade of C (2.0) or better, or equivalent as determined by departmental placement test. (4) FQ
Trigonometric, exponential and logarithmic functions, their properties, graphs, and fundamental identities; conic sections. Not open to students who have completed MTH 121 or higher with a grade of C (2.0) or higher. Graded ABCDE. [“”]
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MTH 121 - Calculus I
MTH 120 with a grade of C (2.0) or better, or qualifying score on departmental placement test. (4) FQ
Differentiation and its applications; limits; introduction to integration. Graded ABCDE. [“”]
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MTH 122 - Calculus II
MTH 121 with a grade of C (2.0) or better. (4).
Integration and its applications; infinite series. Graded ABCDE. [“”]
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MTH 192 - Selected Topics
See course schedule for prerequisites. (1-4).
Topics of interest in mathematics, to be announced in the course schedule. Various offerings treat different topics. May be reelected when topics vary. Graded ABCDE. [“”]
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MTH 193 - Mathematics Honors Seminar
Open by invitation. (1).
Introduction to advanced mathematics. May include the nature of the real line, limits and continuous functions, applications of calculus to mathematical modeling in biology and physics, and introductions to other branches of mathematics such as number theory and topology. Graded ABCDE. [“”]
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MTH 200 - Mathematical Proofs and Structures
MTH 122 with a grade of C (2.0) or better. (3).
Introduction to propositional and predicate logic; reading and writing of mathematical proofs; naïve set theory; number systems. Designed for students considering a concentration in mathematics or intending to take MTH 328 , MTH 329 , MTH 333 , MTH 354 , MTH 422 , MTH 423 or MTH 456 . Graded ABCDE. [“”]
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MTH 220 - Elementary Linear Algebra
MTH 122 with a grade of C (2.0) or better. (3).
Systems of linear equations, matrices, Euclidean spaces, eigenvectors, applications. Graded ABCDE. [“”]
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MTH 222 - Multivariate Calculus
MTH 122 with a grade of C (2.0) or better; MTH 220 recommended. (4).
Differential, integral and vector calculus, including vector operations, geometry of space, parametric curves and surfaces, partial derivatives, directional derivatives, multiple integrals, line integrals, the Fundamental Theorem of Line Integrals, Green’s Theorem, Stokes’ Theorem, and Gauss’s Theorem. Graded ABCDE. [“”]
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MTH 230 - Introduction to Discrete Structures
MTH 118 or MTH 121 , with a grade of C (2.0) or better. (3).
Sets, integers and modular arithmetic, propositional logic, induction, recurrence relations, permutations and combinations, relations and equivalence relations, functions and order of growth, trees and graphs. Also listed as CSC 230. Graded ABCDE. [“”]
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MTH 250 - Introduction to Computer-Based Mathematics
MTH 122 with a grade of C (2.0) or better, concurrent election of MTH 122 , or consent of instructor. (1).
Interactive use of computer-based mathematics systems, with emphasis on syntax and visualization. Examples drawn primarily from the disciplines of science, engineering, and mathematics. Also listed as PHY 250. Graded ABCDE. [“”]
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MTH 272 - Introduction to Statistics
MTH 122 with a grade of C (2.0) or better or concurrent election of MTH 122 . (3).
Descriptive statistics, rules of probability, discrete and normal distributions, measures of location and spread, confidence intervals, hypothesis testing, correlation and regression, analysis of variance. Use and misuses of statistics to draw conclusions; utilization of graphing calculators and computer software for statistical computation. Not offered every semester; see http://www.umflint.edu/math. Graded ABCDE. [“”]
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MTH 303 - Introduction to Differential Equations
with a grade of C (2.0) or better, or concurrent election of . (4).
First-order, linear higher-order, and systems of differential equations with applications; basic complex numbers; introductory numerical methods; stability of linear and almost linear systems with phase plane; the Laplace transform method; matrices and vectors; the eigenvalue method for homogeneous systems. Not offered every semester; see http://www.umflint.edu/math. Graded ABCDE. [“”]
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MTH 305 - Differential Equations
MTH 222 with a grade of C (2.0) or better, or concurrent election of MTH 222 . (3).
Solution of first order equations, linear equations with constant coefficients; certain higher order differential equations, Laplace transform methods, applications. Usually offered in the Fall. Graded ABCDE. [“”]
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MTH 327 - Coding Theory
MTH 220 with a grade of C (2.0) or better. (3).
Fundamental concepts of error-correcting codes and cryptography. Finite fields; linear, cyclic and BCH codes; Reed-Solomon codes and digital audio recording. Not offered every semester; see www.umflint.edu/math. Graded ABCDE. [“”]
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MTH 328 - Abstract Algebra
MTH 200 , MTH 220 , each with a grade of C (2.0) or better. (3).
Integer and polynomial rings and their quotients; field extensions and the impossibility of geometric constructions. Additional topics may include groups, rings, finite fields, or the unsolvability of quintics. Not offered every semester; see www.umflint.edu/math. Graded ABCDE. [“”]
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MTH 329 - Advanced Linear Algebra
MTH 200 , MTH 220 , each with a grade of C (2.0) or better. (3).
Linear transformations of vector spaces; canonical forms of matrices. Not offered every semester; see www.umflint.edu/math. Graded ABCDE. [“”]
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MTH 331 - Conics and Cubics
MTH 200 , MTH 220 , each with a grade of C (2.0) or better. (3).
Introduction to algebraic curves of low degree. Intersections of curves; Bezout’s Theorem; theorems of Pascal and Brianchon; classification of cubics, addition on cubics. Not offered every semester; see www.umflint.edu/math. Graded ABCDE. [“”]
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MTH 333 - College Geometry
MTH 122 with a grade of C (2.0) or better; MTH 200 with a grade of C (2.0) or better or concurrent election of MTH 200 . (3).
Selected topics in Euclidean, projective, and other geometries. Not offered every semester; see www.umflint.edu/math. Graded ABCDE. [“”]
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MTH 354 - Number Theory
MTH 200 with a grade of C (2.0) or better, or consent of instructor. (3).
Divisibility, congruences, number theoretic functions. Diophantine equations, distribution of primes, rational approximation. Not offered every semester; see www.umflint.edu/math. Graded ABCDE. [“”]
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MTH 357 - Advanced Calculus
MTH 222 with a grade of C (2.0) or better; MTH 305 with a grade of C (2.0) or better or concurrent election of MTH 305 . (3).
Intended for science concentrators. Fourier series, differential and integral vector calculus. Additional topics chosen from orthogonal functions and partial differential equations. Not offered every semester; see www.umflint.edu/math. Graded ABCDE. [“”]
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MTH 362 - Combinatorics with Applications
MTH 200 , MTH 220 , each with a grade of C (2.0) or better, or concurrent election. (3).
Combinatorics including permutations, combinations, and inclusion/exclusion. Recurrence relations and finite differences. Graph theory including paths, trees, and optimization algorithms. Introduction to linear programming. Not offered every semester; see www.umflint.edu/math. Graded ABCDE. [“”]
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MTH 370 - Probability with Statistical Applications
MTH 220 with a grade of C (2.0) or better. (3).
Probabilities of events; independence and conditional probabilities; discrete and continuous random variables; expectation, variance and standard deviation; special distributions; joint distributions; applications to statistics. Not offered every semester; see www.umflint.edu/math. Not open to students who have completed MTH 372 with a grade of C (2.0) or better. Graded ABCDE. [“”]
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MTH 372 - Probability
MTH 222 with a grade of C (2.0) or better. (3).
Random experiments, sample spaces, probabilities of events; independence and conditional probability; discrete and continuous random variables, distribution and density functions; expectation, variance, and standard deviation; special distributions and moment generating functions; analysis of joint distributions. Not offered every semester; see www.umflint.edu/math. Graded ABCDE. [“”]
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MTH 374 - Introduction to Numerical Analysis
MTH 220 with a grade of C (2.0) or better; knowledge of a programming language. (3).
Numerical methods for solving algebraic equations in one or more variables, integration, interpolation, curve-fitting, and solving differential equations. Emphasis on theoretical aspects, including error analysis. Applications and problems for computer solutions. Not offered every semester; see www.umflint.edu/math. Graded ABCDE. [“”]
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MTH 375 - Mathematical Statistics
MTH 372 with a grade of C (2.0) or better; or MTH 222 , MTH 370 , each with a grade of C (2.0) or better. (3).
Limiting distributions, stochastic convergence, central limit theorem, point and interval estimation of parameters, hypothesis testing, nonparametric tests, sufficiency, completeness, linear regression, analysis of variance. Not offered every semester; see www.umflint.edu/math. Graded ABCDE. [“”]
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