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Oct 19, 2024
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MKT 332 - Marketing Research (Formerly BUS 332). BBA admission or Business Marketing minor, BUS 115 , SCM 211 or equivalent, MKT 330 . (3).
Methods of determining organizational requirements for information, and for reducing available data to develop needed additional information. Use of computer to perform hands-on data analysis required. A project-based component will be used to understand the application of concepts. Graded ABCDE.
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