MKT 336 - Integrated Marketing Communications

BBA admission or Business Marketing minor, MKT 338. (3)

Introduction to communications tools used by marketers, including: advertising, personal selling, promotions, public relations, direct marketing, and alternative marketing channels. Formulation and analysis of promotional goals; planning, organizing, and controlling the promotion function; creative planning; budgeting and media selection; the role of IMC in the overall marketing process and in creating and maintaining a brand. Graded ABCDE