HED 540 - Health Behavior Theory for Public Health

Admission to the Master of Public Health (MPH) program or consent of instructor. (3)

Basic overview of theories and strategies used in health promotion to influence behavior change among individuals, organizations, and communities. Theories including the transtheoretical model of stages of change, health belief model, social learning theory, and value expectancy. Strategies including various educational approaches, mass media, social marketing, focus groups, and normative group processes as applied to the community and organizations. Graded ABCDE