MKT 437 - Retail Management

BBA admission, MKT 330. (3)

Examination of recent developments in retail management, with a focus on associated internal, external and customer environments. Management and marketing issues including merchandise planning, pricing, location, promotional strategies, human resources management, store design, and customer; recent trends in retailing technology which affect how merchandise is sold and managed, including electronic retailing, RFID and other new technologies. Graded ABCDE