Jun 19, 2024  
2021-2022 Catalog 
    
2021-2022 Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

HCR 364 - Healthcare Marketing Strategies


MTH 090  with a grade of C (2.0) or higher or placement into MTH 111  or higher on math departmental exam; ECN 202 .  Online section(s) only restricted to Health Care Administration (BS). (3)

General survey of marketing strategies from the perspective of health care administration. Topics include target markets, marketing segmentation, marketing research, and the marketing mix. Graded ABCDE



Add to Portfolio (opens a new window)