MKT 538 - New Product Design and Development

MKT 531. (3)

Investigation of development and management of new products from a marketing perspective, designed to help students understand management issues, develop strategic thinking, and learn tools and techniques to make better decisions in new product development. Analysis of various stages of the development process, including concept generation, project evaluation, development and product launch, and the role of marketing in making new products more successful. Focus on strategies for aligning new product development with market opportunities, and processes for choosing rational and effective activities for converting ideas into compelling new products. Graded ABCDE