MKT 399 - Directed Research in Marketing

BBA admission, at least junior standing, consent of instructor. (1-3)

Independent study elected in marketing, consisting of a research project, jointly designed by the student and an appropriate instructor, supervised by the instructor until completion, and followed up with a written student report. Approval of project required prior to registration; number of credits dependent on project scope. May be reelected to a total of 3 credits. A maximum of three credits of directed research may be used to meet graduation requirements. Graded ABCDE