Mar 28, 2023  
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2022-2023 Catalog
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COM 371 - Advanced Public Relations


COM 361  or consent of instructor. (3)

Advanced theory with emphasis on management of the public relations function as a purposive, goal-directed activity. Practical applications in development of a comprehensive public relations program; production of program materials and activities; and evaluation of programs conducted by companies, non-profit institutions, and government agencies. Advanced writing techniques for specialized and mass speechwriting. Graded ABCDE


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